Services
Bespoke software
Booking systems, CRMs and internal tools built around the way your business actually works and the data it handles, quoted alongside the website they run with.
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Software gets built around the way your business actually works: its rules, its customers and its data. That might be a booking system inside your website, a CRM the team owns, or an internal tool that takes a repetitive job off someone’s plate.
The rules come first, because they are what the software has to hold — appointment types, cancellation windows, who can see what. Most of the work is in the awkward parts: the deposit taken on some treatments and not others, the staff member who works alternate Saturdays, the cancellation that has to free the slot and tell someone.
What's included
- Booking systemsAppointment types, staff availability, deposits and cancellation windows, built around the rules you actually work to.
- CRMClient records, history and the business data behind them, held by your business on infrastructure you control.
- PaymentsTaken on your own site, with distance-selling and cancellation rules accounted for in the flow.
- Internal toolsThe repetitive admin currently done by hand, turned into something the team can run.
- Data and accessYour customer data stays yours, with access set up around who in the business needs to see what.
How it works
- Map the rulesHow the business actually operates gets written down first, including the awkward edge cases the software has to hold.
- BuildThe system is built against those rules, alongside the website it needs to work with.
- Test with real casesRun against genuine bookings and edge cases, not just the path where nothing goes wrong.
- Hand overYou get the system, the data and the access, with room to add staff as the team grows.
What it costs
Quoted with the website it runs alongside, because the two are one build. What a system costs depends on what it has to do, how many rules it has to hold, and whether it takes payments.
Frequently asked questions
- What counts as bespoke software?
Booking systems, CRMs, customer portals and internal admin tools, built around the specific way your business works. What it costs depends on what the system has to do and how many rules it has to hold.
- Can you build a booking system for my business?
Yes. It gets built around your real rules — appointment types, staff availability, deposits and cancellation windows — so the booking makes sense to your team and to the people using it.
- Do you handle payments and client data securely?
Payments run through your own site, and client records stay owned by your business, on infrastructure you control. Access is set up around who in the team needs to see what.
- What does building it around my business actually get me?
Your own customer relationship. The booking happens on your site, so the search visibility, the follow-up and the data all sit in one place and work together.
- Does bespoke software need a new website too?
Not necessarily — it can be built to work with a site you already have. It is often more effective built together, so the site and the system share one design, one set of data and one customer journey.