Services
SEO
Search engine optimisation built into every website from the start — with the right structure, content and technical foundations in place from day one.
Reply within one working dayReady to start a project
How a page is structured, what it says, and what a search engine can understand from it are the same decision. So they get made together, while the site is being built.
Every page is checked before it ships. A missing meta description, a page with no structured data, a second heading where there should be one — the build fails and nothing goes live until it is fixed. The same check runs on page one and on page fifty.
What that gives you is a site with a proper foundation for being found, and the Search Console data to watch it happen.
What's included
- Structured dataSchema markup for your business, services and FAQs, so search engines can read what each page is about.
- On-page fundamentalsTitles, meta descriptions and headings set deliberately, one page at a time.
- Local searchLocal business markup and content built around the searches people in your area actually make.
- Content structurePages built around real questions and useful information, so each one has a clear job and a reason to exist.
- Search ConsoleSet up and verified at launch, with the data available to you directly from day one.
How it works
- Keyword researchWe agree what each page is trying to be found for, one primary keyword per page, before the content is written.
- BuildPage structure, metadata and structured data go in as the site is built, while those decisions are still open.
- VerifyEvery page is checked against the agreed on-page requirements at build time, so nothing ships missing markup.
- MeasureSearch Console goes live with the site, giving you the queries, impressions and clicks it generates.
What it costs
Included in every website build. Search work is part of the website project rather than a separate line on the invoice, because the structure and the content are the same job. SEO for a site we did not build is quoted on its own.
Frequently asked questions
- What does SEO actually include?
Structured data, on-page fundamentals such as titles and headings, and content structured around what your customers actually search for. All of it goes in while the site is being built, at the point the structure is being decided.
- Can you guarantee a first-page ranking?
No. Where a page ranks is Google's call. What we control is the technical foundation and the quality of the content, and both are built to the standard search engines publish and reward.
- How will I know it is working?
Google Search Console is set up and verified when the site launches, so impressions, clicks and the searches you appear for are visible to you directly. The data belongs to you, and you can read it whenever you want.
- Is SEO a separate cost from a website?
No. It is built into every website project, because the structure, the content and the search visibility are the same job. A standalone engagement on a site we did not build is quoted on its own.
- Do you cover local SEO for Telford and Shropshire?
Yes. Structured data includes local business markup, and content is written around the searches your customers make in Telford, Shropshire and the surrounding area. The aim is a site that is clear and useful to the people you want to reach.