Services
Branding
Brand strategy, a visual identity and the guidelines to apply it — built as one system you can keep using long after we hand it over. Standalone or with a site.
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A brand is more than a logo. It’s the impression people build from every interaction — your website, your booking flow, your emails, your social presence and everything in between.
So the work starts with the decisions, not the drawing: what the business is for, who it is talking to, and what it should be known for. The marks, the colour and the type come after that, and the guidelines exist so you can keep applying all of it yourself once we’re done.
What's included
- Brand strategyWe work out what your brand is here to do, who it needs to speak to and what makes it worth choosing — before any visual decisions are made.
- Visual identityThe identity itself — marks, colour and type, designed to work together as a recognisable system wherever your brand shows up.
- Brand guidelinesClear, practical guidelines that show you how to use the identity consistently, so you're not guessing what goes where every time you create something new.
- Branded contentA set of static branded assets, ready to use across your website, social channels and other key touchpoints from day one.
How it works
- StrategyFirst, we get clear on what the brand needs to achieve, who it's for and where it needs to go.
- DesignWith the strategy in place, we build the identity around it — exploring marks, colour and type as one considered system.
- GuidelinesOnce the identity is right, we document everything clearly so you can keep using it confidently without needing us on hand.
- HandoverYou receive the final files, guidelines and branded content, with everything owned outright by your business.
What it costs
Branding forms part of the rebrand and website package, from £1,500, covering strategy, visual identity, guidelines and branded static content, with the website built on top of the brand rather than alongside it.
Branding projects are also available standalone and are quoted based on scope.
Mia's Beauty Lounge opened with a full brand system — strategy, identity, guidelines and branded content — built alongside the booking platform it runs on, so the brand and the business arrived together.
Frequently asked questions
- What's included in a branding project?
Brand strategy, a visual identity, practical brand guidelines and branded static content — everything you need to launch and keep the brand consistent yourself.
- Do I need a full rebrand?
Not necessarily. A full rebrand isn't always the answer. Sometimes your brand just needs a little direction, a visual refresh or a clearer story.
We'll look at where your brand is now, where you want it to go and what's getting in the way, then recommend what makes the most sense.
- How long does branding take?
Every brand is different, so there's no one-size-fits-all timeline. A focused branding project might take a few weeks, while a more in-depth rebrand can take longer.
We'll give you a clear timeline from the start, so you know what's happening and when — without rushing the work just to hit a deadline.
- What do I actually receive at the end?
You'll receive the finished visual identity, brand strategy, brand guidelines and branded static content, along with the files you need to keep using the brand yourself.
No mystery files. No needing to come back to us every time you want to create something.
- Do you work outside Shropshire?
Yes. Most of our branding work happens remotely, so we work with businesses well beyond Shropshire.
We're based around Shropshire, Telford, Shrewsbury and Wolverhampton, but where you're based doesn't limit where we can work.